When Supré teamed up with Sophia Begg (aka Sopha Dopha) on a coastal-inspired collection, Hutton House launched it with two events in two cities. We designed everything guests could see, hold and get stamped along the way.
The collection already had its look, with five summery colors, signature stripes and a logo lockup. What it needed was a world people could step into. Hutton House planned two launches to create it: an invite-only afternoon for talent at The Island on Sydney Harbour, and a public meet and greet at Melbourne Central for Soph’s community.
With Hutton House on the experience, we took the campaign’s stripes, colors and type and carried them through everything the audience touched, from the invite in their inbox to the ice cream in their hand. Two cities and two very different crowds still felt like the same summer.
(01) experience identity
Working from the campaign’s palette, stripes and lockup, we built a visual world for both events that felt collectible and was made for the camera. Every piece had to work on the day and look just as good in someone’s photos afterwards.
(02) print + collateral
It started with the invite, a boarding pass into Soph’s world for the Sydney launch. In Melbourne, every guest received a passport, and Soph stamped each one herself to let them in.
