A Highly Legal™ evolution for Phytoca
OVERVIEW
Over 18 months, we worked with Phytoca on a Highly Legal™ evolution of the brand, one that broke conventions without breaking laws. The tricky part? We legally can’t tell you what most of this project actually is. That wasn’t just a case study problem. It shaped the work itself.
SERVICES
Strategy
Verbal Identity
Visual Identity
Packaging System
Art Direction System
Website Design
Brand Guidelines
Digital Direction
Educational & Medical Collateral
CREDITS
Client: Mitch Kurz, Sophie Kurz, Andrew Dowling, Tyson Craig
Strategy: Thomas Pokorn
Design: Mike Souvanthalisith, Ryan Scott
Motion: Nikos Christopoulos
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