RCA Records: Reigniting a 100 year old record label
RCA Records carries a hundred years of cultural weight, David Bowie, Nina Simone, the kind of legacy that precedes any brief. Our work was about what comes after the rebrand: how a label that had just redefined itself actually shows up, day to day, in the places that matter most.
RCA Records carries a hundred years of cultural weight, David Bowie, Nina Simone, the kind of legacy that precedes any brief. Our work was about what comes after the rebrand: how a label that had just redefined itself actually shows up, day to day, in the places that matter most.
- Brand Expression
- Social Strategy & Design
- Content Series Design
- Merchandise Design
AgencyJosephmark
Creative DirectorAlex Naghavi
Design LeadMeghan Armstrong
MotionTim LovettDan RiceRyan McShane
Content LeadMackenzie Kruvant
ProducerVal Moon
Awards:
D&AD Award
ADC Award
AGDA Award
Webby Award
Awwwards
RCA Records
