RCA Records: Reigniting a 100 year old record label
OVERVIEW
RCA Records carries a hundred years of cultural weight, David Bowie, Nina Simone, the kind of legacy that precedes any brief. Our work was about what comes after the rebrand: how a label that had just redefined itself actually shows up, day to day, in the places that matter most.
SERVICES
Brand Expression
Social Strategy & Design
Content Series Design
Merchandise Design
CREDITS
Agency: Josephmark
Creative Director: Alex Naghavi
Design Lead: Meghan Armstrong
Motion: Tim Lovett, Dan Rice, Ryan McShane
Content Lead: Mackenzie Kruvant
Producer: Val Moon
Awards:
D&AD Award
ADC Award
AGDA Award
Webby Award
Awwwards
RCA Records
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