(01) brand identity
The golden age of aviation.
To capture "relaxed elegance", we dove into archives of vintage aviation emblems, posters and symbols from a time when travel was a true luxury experience.
Imagining the world of luxury travel and storytelling for PEACHE
The most interesting projects often come from long-standing relationships. When James Thompson, a long-time friend of the studio, approached us about creating an identity for his new venture Peache, we knew this wasn't going to be another run-of-the-mill content platform.
As both a tastemaker's channel and content creation studio, Peache offers a window into a world of refinement usually concealed from public view, from behind-the-scenes experiences with leading chefs to exclusive glimpses inside top-tier hotels around the globe. Travel content tends to fall into familiar patterns, either glossy perfection or gritty authenticity. Peache takes a laid-back yet luxurious route.
The brief was to capture "relaxed elegance" in visual form. The answer came from the golden age of aviation, when travel was a true luxury experience and discovery felt both extraordinary and effortless.
The result is an identity that matches the rich storytelling Peache is known for, with that "relaxed elegance" in every element.
- Brand identity
Creative DirectionShy TrutweinJasmine Gallagher
PhotographyFood Feels
VideoRobson Media
James ThompsonDavid Robson
