(01) brand identity
Kaizen, in motion.
The identity blends Japanese craftsmanship with the fluid energy of running culture, guided by the Kaizen philosophy of continuous improvement.
High-tech end optics for modern runners with KIMIA
High-tech optics for the modern runner. KIMIA blends Japanese craftsmanship with the fluid energy of running culture, guided by Kaizen, the philosophy of continuous improvement. We shaped the brand, then brought its first R&D prototype to life.
KIMIA came to us with an idea: high-tech optics for the modern runner. We worked closely with the team on their brand identity, bringing peak performance together with advanced, thoughtfully designed Japanese optics.
Then came HORIZON, an R&D project out of the KIMIA labs. A love letter to the cult performance eyewear of the '90s and 2000s, rebuilt for tomorrow's runners, and brought to life through the campaign concept The Speed of Light.
We partnered with the team to bring the prototype to life through investor-ready creative. HORIZON marks the next evolution in KIMIA's vision, where Japanese craftsmanship meets the cult classics that defined a generation of athletes.
- Brand identity
- Campaign identity
Creative DirectionShy TrutweinJasmine Gallagher
Matthew CreedHannah Brown
(02) campaign identity
The Speed of Light.
We explored how light moves, bends and refracts through performance optics, translating it into a visual language for HORIZON's campaign visuals and motion graphics.
