Branding the future of nail art with Flowerbed Nails

OVERVIEW
The beauty industry loves its boxes - luxury or mass market, masculine or feminine. Flowerbed breaks them all. When Sydney founders Crimson Dunstan and Bridie Alman set out to create their nail art brand, they had a simple but powerful vision: self-expression doesn’t need to be gendered. Their approach skipped the usual reference points entirely, landing somewhere between a 90s computer screen and your favorite childhood sticker book.
SERVICES
Brand Identity
Illustration
Packaging
Social Templates
Marketing Collateral
Merch
CREDITS
CLIENT:
Crimson Dunstan
Bridie Alman
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