We went to the core of where an idea starts, the dot grid. Where people doodle, write notes, the exact place an idea takes place. That initial moment an idea takes place.

The dot grid was a brand asset that already existed for Fabra, we evolved it and baked it into the brands system/visual language.

Our wordmark was built on this grid, starting from modular shapes then forming over time, mimicing the process of when an idea takes form.