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A brand world for 3D product design tool Fabra

All you need is an idea. Fabra is a 3D product design platform built to take ideas off the screen and into the real world. From a thought in your head to something you can actually hold, wear, sell or send out into the world. We partnered with the founders to build the brand from the ground up, spanning strategy, verbal and visual identity, UI direction, website design and a scalable system designed to live across product, digital and IRL.

Bringing a physical product to life had become slow, expensive and unnecessarily technical. CAD software, fragmented email chains, costly samples and a whole lot of back and forth. Great if you know what you’re doing. Pretty intimidating if you don’t. But the opportunity wasn’t simply to build a better 3D design tool. It was to change who felt capable of designing a product in the first place.

Through founder interviews and strategy workshops, we uncovered an audience sitting on the other side of all that complexity: founders, entrepreneurs and creators with ideas, but without the technical expertise or confidence to make them real.

Everyone starts somewhere.

That thought became the foundation for the brand, and eventually a pretty simple promise: All you need is an idea. Fabra does the rest. From there, we built a brand around the journey from first thought to physical thing. Fabra isn’t about making things that stay on a screen. It’s about clothing, accessories, objects, packaging, merch and whatever else someone might dream up. The brand needed to feel as creative and full of possibility as the things being made with it.

Visually, we moved Fabra away from the expected world of SaaS and towards something closer to a contemporary fashion label. The wordmark was built from a dot grid, referencing the starting point of a sketch, mock-up or prototype. Bold but open, structured but expressive, it gave Fabra credibility without making things feel overly technical. The modular brandmark was constructed from forms found within the same grid, echoing both digital tools and garment construction. Soft, unfolding shapes nod to fabric, pattern pieces and movement, creating a device that could move easily between Fabra’s digital platform and the physical world it helps create.

We also created Fabi, an in-product mascot built from Fabra’s own letterforms, bringing warmth and personality to onboarding, tooltips and loading moments.

The colour system was designed to flex between product and brand. Inside the platform, white space and greyscale keep the focus on the work, with yellow used to signal and guide. Across marketing, the palette becomes bolder and more expressive.

Alongside the identity, we consulted on the product UI, shaping typography, colour, iconography and interaction principles to make sure the brand carried naturally into the experience. Working with copywriter Carrie Dennis, we developed Fabra’s verbal identity and messaging around one simple idea: making should feel possible, not technical.

We brought the brand to life across a coming soon page and full 30-page website, building a flexible digital system around dot grids, modular layouts, typography and flashes of yellow.

Beyond the website, we developed six social and content pillars across acquisition and community, shifting the focus from talking about software to showing ideas in motion, the people behind them and the things being made.

And because Fabra is ultimately about making physical things, the brand was designed to move IRL too, across creator projects, community, merch, products, packaging and activations.

What started as a 3D design tool became something much bigger: a platform for making ideas real.

For anyone who’s ever thought, someone should make this. All you need is an idea.