The House of Carolina: a new era for Melbourne institution Bar Carolina. Founded on the philosophy "With good taste, they will come," Joe Mammone's South Yarra venue was ready for its next chapter.
Bar Carolina's reputation for high-end, contemporary Italian classics, inspired by the streets of Milan, was firmly established. This refresh was about evolution, while keeping the venue's distinctive character. Some elements were sacred. The original logo and that blue and red palette had become part of South Yarra's visual fabric.
Our approach began with Joe's own vision of a space where art, fashion, food, design and music collide. That led us to the House of Carolina, an idea drawn more from Milan's luxury fashion houses than traditional hospitality.
The result is a cohesive brand experience, from socials to uniforms and menus to the website, that feels both familiar and fresh.
(01) strategy + positioning
Our approach began with Joe's own vision of a space where art, fashion, food, design and music collide. That led to the driving concept, the House of Carolina, an idea that draws more from Milan's luxury fashion houses than traditional hospitality.
(02) brand identity
Some elements were sacred. The original logo and that distinctive blue and red palette had become part of South Yarra's visual fabric, so the refresh was built around them.
(03) website
The website takes a minimalist approach with injections of sophistication, focusing on the essentials. It serves as a digital canvas, mirroring the refined ambiance of Bar Carolina.
(04) print + collateral
The refresh brought the brand experience together across print, from menus to uniforms and merch, with the monogram pattern tying it all together.
